Eating at Trader Vic's in Beverly Hills was notoriously expensive, but the Trader Joe's in Pasadena provided an irreverent and less expensive offering of food and drink. The Tiki culture craze was still widespread in the United States in the 1960s, so in a direct nod to the fad, the Trader Joe's name itself was a spoof on Trader Vic's, the famous tiki-themed restaurant that had opened its first southern California location in the Beverly Hilton in 1955. Ĭoulombe developed the idea of the Trader Joe's South Seas motif while on vacation in the Caribbean. Coulombe felt the original Pronto Markets were too similar to 7-Eleven, which he described as the "800-pound gorilla of convenience stores", and was concerned that the competition would be too heavy. The company began in 1958 as a Greater Los Angeles area chain known as Pronto Market convenience stores. Trader Joe's is named after its founder, Joe Coulombe. History Store in Hadley, Massachusetts (2007) The company has offices in Monrovia, California, and Boston, Massachusetts. ![]() The chain was owned by German entrepreneur Theo Albrecht from 1979 until his death in 2010, when ownership passed to his heirs. The first Trader Joe's store was opened in 1967 by founder Joe Coulombe in Pasadena, California. The chain has 560 stores across the United States. ![]() Trader Joe's is an American chain of grocery stores headquartered in Monrovia, California.
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